![]() ![]() They can then choose to give consent or not. It describes to the user very clearly what data is being used for what purpose. You need a service that enables an organisation to easily deploy a web plugin, that is run in the user’s preference centre, or as part of the sign-up process to your brand. What you need is… Consent Management Platform Now organisations need to get consent from their contacts/customers/users to engage in direct marketing. The previous regime of web tracking, buying email lists and mass targeting is over. This is a need to have consent for direct marketing purposes. Plus ensure the house is in order in terms of process, security and the staff know about GDPR and their responsibilities. Where though do you start? Post the PIA, organisations will be focusing on legitimate interest to process personal data and have a clear privacy policy.
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